Digital marketing for small and mid-sized business
Not an agency.A partner.
My process is to learn your business, tell you what's worth doing and why, and then do the work to find the people who are actively looking to buy what you're selling.
Digital marketing for small and mid-sized business
Meanwhile it does actually matter. Your buyers ask a chatbot before they open Google. They decide in about four seconds whether your site is worth their time. The cost of getting this wrong went up, and the advice got noisier at exactly the same moment.
Most companies respond by doing a bit of everything, badly, and hoping. It's an expensive way to stay where you are.
The Directly Responsible Individual. Apple runs on it: every task, every feature, every line on an agenda has one name next to it. Not a team, not a department. One person. They don't do all the work themselves, but they make the calls and they wear the result. Ask a question in a meeting there and someone will ask back, "Who's the DRI on that?"
So ask it about your marketing. Who's the DRI on your website? On whether anyone can find you in Google? On the ads?
Most businesses I talk to have an agency doing one piece, a freelancer doing another, and a dashboard nobody reads. That isn't one name. That's nobody.
That's the job I take on. I'm the DRI for everything you do online: the strategy, the site, whether you show up in search, the content, the ads. If it goes wrong, there's no one to point at but me. Once a month I'll tell you what happened and what I'm doing about it.
Thirty years in this business has taught me that every tool is temporary. What never changes is the work: get their attention, earn their trust, close the sale. Same as my first campaign in the '90s.
You'll understand every decision before it's made. That isn't a courtesy. It's the only way you end up confident enough to keep investing.
You email me, I answer. There's no account manager between you and the work.
When those are full there's a waitlist. It's how the work stays good.
Hosting, domain, accounts, files, all in your name from day one.
Most agencies sell you senior people and staff you with juniors. Nobody says it out loud, but the person who impressed you in the pitch is usually not the person writing your copy.
Here the senior does the work (me!). AI covers the parts a junior would have done, and done badly. That changes what's possible. Competitor research that took three weeks takes two days. Two hundred product descriptions stop being a six-month project. Reporting gets written every month instead of quietly stopping after the second one.
None of that shows up as a smaller invoice. It shows up as more of my time going into the decisions that move your sales numbers.
A fair amount of the Research, visual design, content drafts, technical audits, data pulled into readable reports.
None of the judgement or taste. What to build, what to cut, whether a draft is actually any good, whether the thing you asked for is the thing you need. That's thirty years of watching what sells, and knowing what will work.