About Reach Revolution

Marketing that gets your business found.

30 years of pointing marketing in the right direction, with the judgement to know which direction that is.

Our Story

Helping small businesses get found online since 1996.

I've watched platforms arrive, dominate, and disappear. Search engines, social networks, ad platforms, and now AI - each one sold as the thing that changes everything. Most did change something. The game has always been to find the relevant people who are actually going to buy from you, and give them a compelling reason to do so.

For a small business, digital marketing is how you get found. When someone searches for what you sell, you want to be what they see, and you can be, even against competitors ten times your size. It's inexpensive to start, easy to measure, and a small budget can grow into real customers.

What matters isn't how much traffic you get. It's how much of it turns into customers.

Judgement first

I decide the strategy before you spend anything.

One accountable person

Web, e-commerce, AI, SEO and social, all done by the same person who took your first call.

No disappearing acts

You get the same person in month twenty-four that you got in month one.

Meet the Founder

Paul Allison

I have been building for the web and working in digital marketing and development since 1996.

I am a graduate of Vancouver Film School and have produced hundreds of web development and marketing projects. Early in his career, he served as webmaster at Vancouver's Internet Store, building sites for early adopters like the Sheraton Wall Centre and Elephant & Castle.

In 1999, I founded Freedom to Groove, a marketing and development firm for the music industry with clients including Jane Siberry and Colin James. I later spent nine years as Digital Director at Midfield, leading its team of developers, designers, marketers, and content managers.

My expertise spans website and application development, e-commerce, SEO, email, social, PPC, affiliate marketing, and conversion rate optimization (CRO). Outside of work, I am a competitive trail runner, musician, and backcountry enthusiast, and I once cycled more than 4,000 km across Canada. I also hold a brown belt in Aikido.

Mission & Values

What I hold to.

Four principles that decide how I work.

Strategy before spend

The right strategy first. Spending fast in the wrong direction just gets you lost sooner.

Future-proofing

I build so your marketing survives the next algorithm change, not just today's.

Straight talk

Plain answers, honest reporting, and no jargon used to hide what isn't working.

Work that ages

Results measured in the months after launch, not the applause on launch day.

History

Three decades of pointing the right way.

1996

Reach Revolution founded, when getting found meant a phone book and a fax line.

2000s

Search changes everything. I move clients from directories to Google-first strategies.

2010s

Social and e-commerce mature. WordPress builds and paid social become core services.

Today

AI integration and AEO — helping owner-operators get found in the answers, not just the results.

Let's find your buyers.

Thirty years of judgement, pointed at your business. Tell me what's not working.

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